ECHO, Cirque du Soleil
Year: 2024
Location: Montréal, Canada
Client: Cirque du Soleil
Production Company: STUNNAR
Role: Digital Director
Year: 2024
Location: Montréal, Canada
Client: Cirque du Soleil
Production Company: STUNNAR
Role: Digital Director
For ECHO by Cirque du Soleil, I worked as Digital Director in collaboration with STUNNAR, shaping the digital visual language for a series of CGI visuals connected to the show’s world.
The creative direction was built around the image of a contained theatrical object - a dark architectural vitrine where gold typography, deep blue textures, glass reflections, and a suspended metallic cube come together as a miniature stage. The visuals were designed to feel both monumental and intimate, like a fragment of the show captured inside a box: polished, surreal, and slightly untouchable.
My role focused on developing the digital atmosphere, directing the CGI look, and creating a visual system that translated the spirit of ECHO into a refined cinematic object. The final language balanced Cirque du Soleil’s sense of wonder with a more architectural and material approach - glass, metal, shadow, reflection, and a floating modular form that became the center of the composition.