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YSL Beauty / Care Crush

Beauty campaign / CGI2026

Open film

The project

A CGI film for Care Crush. The heart-shaped case opens against rippling white surfaces. The development frames follow the change from dark clay and red lighting tests to the translucent finish.

Client / Context
YSL Beauty
Contribution
CGI film & look development

Finished frames

The heart opens and turns against a white surface that moves like fabric.

YSL monogram on the heart-shaped case
YSL monogram on the heart-shaped case
The translucent cap lifts away from the case
The translucent cap lifts away from the case
The closed heart against the rippling white backdrop
The closed heart against the rippling white backdrop

Clay and material studies

The clay renders establish how the case opens. An early red lighting test gives way to the translucent version.

Open case in the clay animation
Open case in the clay animation
Closed heart-shaped case in clay
Closed heart-shaped case in clay
Early red lighting study
Early red lighting study
Translucent materials and white backdrop under development
Translucent materials and white backdrop under development

Wordmark study

A frame from the original vertical portfolio cut with the Yves Saint Laurent wordmark in place.

Original Yves Saint Laurent wordmark beneath the monogram
Original Yves Saint Laurent wordmark beneath the monogram

Scope & credits

Client
YSL Beauty