Xiaomi Redmi 12

The project

A fully CGI film for the Redmi 12 5G launch. I developed the visual concept and storyboard, then worked through modelling, materials, lighting, animation and post-production. Close studies of the camera and device lead into the full product reveal, with still images carrying the same treatment into digital and social formats.

Client / Context

Xiaomi

Contribution

Creative direction / Concept & storyboards / 3D modelling & look development / Lighting, animation & post-production